MAYO FREAKS UNITE!

If you love a particular sauce as much as mayo freaks love Kraft’s new Buffalo Mayo, you don’t want to eat even one meal without it. So, our talented team created Buffalo Balm, a discreet, reusable way to enjoy your new favorite mayo on the go. Just fill the tube with Buffalo Mayo and look like you’re reaching for your lip balm any time some bland barbecue or boring restaurant dish needs a kick in the mouth.

The tube was included in a beautifully-designed kit available to editors and consumers at launch, along with supporting video, social, and still assets produced in collaboration with Quriosity. The campaign itself garnered significanlt crossover earned media coverage, including prominent features on AdAge and the Dieline.

CREDITS

Creative Director - G. Brett Williams

Senior Art Director - Rachelle Pucillo

Senior Copywriter - Daina Kiela

Lead Producer - Rob Gilcrest

Production Support - Quriosity